Kicking Off With A Press Release At Amazon

Listening to an interview on Software Engineering Radio with Amazon’s CTO, Werner Vogels, a novel idea to chartering a project was explained. At Amazon instead of the traditional project charter or having a team just start with playing around with new technology, they require as a first step that the team writes a press release for the new feature. That way the new features on Amazon always start out focusing on how to appeal to the user. I’ve been exposed to this before with Luke Hohmann’s Product Box game. Might be great idea to try one of our next projects.